BMM or Bachelor of Mass Media is a degree in mass communication. The BMM program is divided into six semesters over 3 years. It is one of India’s most famous journalism courses. After[ 10+ 2] with minimal points, a BMM courses may be pursued. The BMM course addresses and works with mass media. Various communication methods such as newspapers, magazines, radio, TV, internet, etc.
Bachelor of Mass Media: Course Details
| Course | Deatils |
| Full Form | Bachelor of Mass Media |
| Duration | Course Duration of Bachelor of Mass Media [BMM] is 3 Years. |
| Type | Regular |
| Fee | course fee in India ranges from INR 12,000 to INR 100,000 per annum |
| Average Salary | The average BMM salary in India is INR 5.9 lakh per annum |
| Similar Optional Course | BJMC, Diploma in Mass Communication |
What is Bachelor of Mass Media
BMM is a three-year program that focuses primarily on the strength and capability of the mass media and reporting. It is one of the most popular courses by various young people in the 21st century.
Everyone in every corner of the world is made aware, implicitly recognizing the importance of the mass media, of the systemic facets of their society. BMM students should work in a field like this. In their second year of study, students would receive practical training. In their final year, they will be able to select the specialisation, which will lay the foundations of career prospects.
Also Read BCA: Course Details, Eligibility and Career Opportunities
Bachelor of Mass Media: Admission
The BMM curriculum is based on merit. Many universities offer the course entrance based on direct enrollment and application review. Mumbai holds private tests for BMM category enrollment, for instance at the St. Xavier’s School.
Candidates who obtained good marks in their 12th tests would receive direct admissions. Some of the universities demand that their PU exams give students a minimum mark of 50%.
Bachelor of Mass Media: Eligibility
Mass media bachelor class allows candidates to take 12th (10+ 2) classification or any other channel comparable. Each individual must have 50% marks in his or her PU. Many institutes often carry out entry tests for students seeking to obtain BMM membership.
All schools are tested for qualification, after which applicants are accepted.
Bachelor of Mass Media: Fee
With the change in institutes / colleges, the BMM course fees change. The course cost therefore ranges according to the requirements of the universities. INR 12,000 to 100,000 per year rank an average fee of BMM.
Bachelor of Mass Media: Syllabus & subjects
1st Semester
| Subjects | Syllabus |
| Effective Communication skills – I | Definitions of Communication |
| Landmarks Events in the History of World | Role of Leading Mass Communicators |
| Introduction to Computers | An overview of Media Evolution from Gutenberg to the Internet |
| Fundamentals of Mass Communication | Barriers of Communication |
| Introduction to Sociology, The Sociology of News and Social Moments in India | Basic Communication Models |
| Functions of Communication |
2nd Semester
| Subjects | Syllabus |
| Effective Communication Skills – II | Introduction to Management |
| Political Concept and Indian Political System | Responsible Marketing & Ethics |
| Introduction to Physicology | Marketing in the Digital Age |
| An introduction to Literature | Promotion Mix |
| Principles of Management and Marketing | Place Mix |
| Product Mix | |
| Marketing Strategy & Marketing Mix | |
| Price Mix | |
| Introduction to the Marketing Process | |
| Organizational Environment and Ethics | |
| Management Today |
3rd Semester
| Subject | Syllabus |
| Introduction to Creative Writing | Introduction to Media Studies |
| Understanding Cinemas | Introduction to Audience Theory |
| Introduction to Media Studies | Media and Society |
| Introduction to Public Relations | Cultural and Critical Theories |
| Introduction to Culture Studies | Limited Effects Theories |
| Early Effects Theories | |
| Media Studies as an Interdisciplinary Approach |
4th Semester
| Subject | Syllabus |
| Introduction to Advertising | Introduction to Research concepts |
| Mass Media Research | Research in Media Effects |
| Radio and Television | Mass Media Research and the Internet |
| Introduction to Journalism | Research in Public Relations |
| Print Production and Photography | Research in Advertising |
| Research in Print Media |
5th Semester
| Subject | Syllabus [Advertising] | Syllabus [Journalism] |
| Advertising in Contemporary Society | Advertising in the Indian economy | Reporting |
| Brand Building | Social Marketing | Investigative Reporting |
| Media Planning and Buying | Internet Marketing | New News Writing Style |
| Consumer Behaviour | Global Advertising | Gathering News |
| Advertising Design | Advertising and the Audience | Leads and its types |
| Copywriting | Advertising and Culture | Writing Reports |
6th Semester
| Subject | Syllabus [Advertising] | Syllabus [Journalism] |
| Press Law and Ethics | Fundamental of Marketing Research | Introduction to Laws |
| News Media Management | Broadcast Pretesting | Official Secrets Act |
| Internet and Issues in Global Media | Print Pretesting | Introduction of The Indian Evidence Act 1872 |
| Business and Magazine Journalism | Copy Testing Measures and Methods | Press Council of India act 1978 |
| Broadcast Journalism | Copy Research | Copyright Act and Intellectual property Rights |
| Product Research | Classification of Laws |
Also Read B.Ed (Bachelor of Education) Course, Admission, Distance Education, Syllabus and Scope
Bachelor of Mass Media: colleges
The few top BMM schools in India offer the best preparation for the BMM course: The following are mentioned:
- Symbiosis Institute of Media & Communication, Pune.
- Lady Shri Ram College for Women, Delhi.
- Christ University, Bangalore.
- Manipal Institute of Communications, Manipal.
- Amity School Of Communication, Noida.
- Delhi College of Arts & Commerce, New Delhi.
- Indraprastha College for Women, New Delhi.
- Kishinchand Chellaram College, [KCCACS] Mumbai
- Nagindas Khandwala College, Mumbai
- Krishna Kanta Handiqui State Open University, Guwahati
- CMK National Post Graduate Girls College, Sirsa
- Mithibai College of Arts, Mumbai
- Goa University, [GU] North Goa
- Farook College, [FC] Kozhikode
- Shri MD Shah Mahila College, [SMDSMCAC] Mumbai
- Shreemati Nathibai Damodar Thackersey Women’s University, [SNDTWU] Mumbai
- Gogamukh College, Dhemaji, Dibrugarh
Bachelor of Mass Media: Salary offered
BMM graduates in the entertainment industry have various job openings. BMM course provides big prospects for profession with outstanding pay sets. India has an annual BMM income of 5.9 lakh per year.
Bachelor of Mass Media: Job Opportunities
Student BMM has plenty of chances to pass, all you have to do is pick it up. In television, films, publishing, journalism, advertising and much more, there are many BMM job opportunities available. The below are some of the job descriptions of BMM:
- Editor
- Columnist
- Proofreader
- Freelance Writer
- News Analyst
- Correspondent
- Journalist
